hello@newnorth.nl+31 (0) 85 401 31 62

Datathat paysits own way.

We help marketing teams turn data into decisions.

01 · capture
events.live
page_view · /products/aero-xok
view_item · sku_8821ok
add_to_cart · value: €189capi ✓
begin_checkout · value: €189ok
purchase · txn_44f2capi ✓
search · 'lease bike'ok
page_view · /ok
02 · storebigquery
tabletyperows
events_rawfact12.4M
sessionsfact1.8M
conversionsfact44k
ltv_predictviewml
2.4 tb· eu-west-4 ·synced
03 · activatedashboards
tracked rev · today
38,240
↑ 12.4%
12.4k
sessions
3.21%
conv.
4.8×
roas
/Trusted by
AdwiseBabyparkBuienalarmBylotteLebarashopLoeweOililyOogfondsRimowaVismaWebwinkel VakdagenZiggoAdwiseBabyparkBuienalarmBylotteLebarashopLoeweOililyOogfondsRimowaVismaWebwinkel VakdagenZiggoAdwiseBabyparkBuienalarmBylotteLebarashopLoeweOililyOogfondsRimowaVismaWebwinkel VakdagenZiggo

Sounds familiar?

Most teams come to us with the same handful of problems.

01

Your numbers don't add up

GA4
€12,847
Backend
€21,030
Δ −39% mismatch
02

Your data isn't ready for AI

Ask your data…
Which channel drove last week?
✗ no warehouse connected
03

Your data is fragmented

GA4
Meta
Shopify
HubSpot
?
✗ no single source of truth
04

Half your data is lost to privacy

iOS / Safariblocked
Consent modepartial
Ad-blockersblocked
measured~47%
✗ ~50% blocked
05

You don't know what's actually working

Google Ads?
Meta?
TikTok?
Organic?
✗ attribution unknown
06

Every site change breaks tracking

purchasebroken
checkoutduplicate
signuppartial
view_itemmissing fields
✗ 2 of 4 events broken

How we solve it.

We audit what's there, fix what's broken,
and build what's missing.

For shops, lead generation, SaaS and content sites, on any platform.

Our stack

Recent cases.

Oilily
Read case

Accurate event tracking on Shopify Checkout Extensibility

Server-side tagging · Consent · Conversion tracking
Doloris
Read case

Tracking conversions when ticket sales happen in someone else's system

Server-side tagging · Conversion tracking · Consent
Lebara
Read case

Solving attribution problems in an existing server-side setup

Server-side tagging · Analytics
Maxima
Read case

Restoring GA4 accuracy on Magento with server-to-server tracking

Tracking audit · Server-side tagging · Conversion tracking
Wolky
Read case

Multi-domain server-side tracking across five WooCommerce shops

Server-side tagging · Consent · Conversion tracking
Threedium
Read case

Measuring the ROI of 3D viewers and configurators

Analytics · Conversion tracking
Freek and Ivo working

Small team.Big standards.

Ivo Taris
Ivo Taris
Development
Freek Kampen
Freek Kampen
Measurement

Thorough, personal and clear communication are often mentioned by our clients. Coupled with our appetite for technical challenges, we might just be the right partner you're looking for.

About us

Don't take our word for it.

★★★★★5.0 · 63 reviews
I worked with Freek on an online tracking issue in our company. We had a lot of back-and-forth communication and tried various things to get to the root of the problem. Freek was quick and pleasant to communicate with and thought along in different directions. Ultimately, we found and solved the problem. Thanks, Freek!
Merijn de BoerPeterprint
A very pleasant collaboration with Ivo and Freek for setting up Google Analytics and building a Looker Studio/Data Studio dashboard! Always a quick response via email and willing to brainstorm on website/analytics issues.
Eva HekmanNEMO Sciencemuseum
I had a fantastic experience with New North Digital during a business intelligence project.
Remo ChipatisoInfoplaza/Buienalarm
The collaboration with New North Digital has been an excellent experience. Their team has genuine expertise.
Sylvia CremerHypnia
Great collaboration with New North for Server Side Tracking and Shopify questions. Freek and Ivo deliver high quality, communicate clearly and truly involve you in the process.
Martijn AssinckOMCBase
We got Freek's name through word of mouth for our law firm's tracking. We were helped very well.
Tom GoemaereReya Advocaten
Great collaboration with Freek! We went through a process from audit to implementation, and despite the somewhat challenging setup with many different websites, our measurements across social media platforms have improved.
Laurits Van Den Broek402automotive
Done many projects together. From tracking to development. Great collaboration!
Wijan PannekoekPiek Marketing
A great party to work with. They are involved, think along actively and deliver quality work.
Yannick de JongDigitaal Media Enzo
Great communication, fast and well helped!
Mark BakkerGoogleshoppingspecialist
Very satisfied! Freek from New North Digital helped us optimize our tracking. This not only saves us hundreds of euros per month, but also makes our tracking better than ever.
Jochum SmidNatuurlijk Presteren
After months of frustration with a persistent tracking issue, we got help from Freek. Very satisfied with the result.
Aydin GucHorecagemak
New North has helped me on multiple projects. They are fast, clear and reliable. They think along about the best approach.
Pieter Van der AuweraAd Astra
Freek is a beast. I called him when GA4 was giving strange values, and he fixed it right away.
Joris Van HuetAnima Cloud Efflux
Freek & Ivo are our go-to partner for everything around e-commerce tracking, GA4 implementations and technical support of our marketing team.
Simon RamboerDistrict360
Very satisfied with the collaboration with Freek and New North. Freek has helped us on various projects over the years.
Rik van RooijCordital
Great help with my Meta ads. Got clear insight into my ad campaigns.
Bas Kruidhof
We have been working with New North Digital for over a year and have achieved great results. Very satisfied with the collaboration.
Nino TuzlakovicMeat en Eat
We have a great collaboration and work is picked up very quickly. Freek and Ivo are very helpful.
Elles LeendersOGZ / Webwinkel Vakdagen
Lots of knowledge, quick communication and a great sparring partner. Very satisfied with the collaboration with New North Digital.
Matthijs VerhagenDoloris
They are helpful, accurate and knowledgeable. Offbeat has a great partner in New North!
Luuk van MeijelOffbeat Marketing
We had been struggling with conversion attribution issues in Google Ads for a while. Freek resolved it quickly.
Dennis HobbenschotTeam Visma-Lease a Bike
Top!
Shaorui Wiering - ChangCloud++
They offer excellent service and good communication. If you are looking for a reliable partner, New North Digital is the right choice.
Jardi van HoppeThe Next Ad
Have been working with New North for years with complete satisfaction. Freek is very involved, takes initiative and is always reachable.
Floor AlblasWolky
The collaboration with Freek and Ivo runs very smoothly. They support us on various marketing projects and contribute to growth.
David Van der VloetBeedigde Vertalingen
Had a pleasant collaboration with Freek and Ivo this past year. Besides knowing their craft, I especially enjoyed brainstorming about possibilities.
Tjitske DijkstraAcademic Career Coach
We received fantastic help generating B2B leads via Google, Facebook and Instagram.
Sven BakkerTaxi Butler
Professional and personal! The team thinks along with you and is creative in finding solutions.
Jose
We’ve worked with Freek and the team at New North Digital to untangle a fairly complex tracking setup across several different platforms. They took the time to properly understand what we were trying to achieve, carried out a thorough audit and turned the findings into clear, practical actions. Freek has been knowledgeable, responsive and refreshingly honest about what should sit with their team, our developers or our other suppliers. No vague recommendations or unnecessary jargon. Just sensible advice, clear guidance and plenty of support throughout. A genuinely helpful team and a pleasure to work with.
Luke MorrisPostworks
Very happy with this collaboration. New North Digital clearly has great expertise and helped us tremendously.
Simon ChopierChopier
Great collaboration, very knowledgeable and on time.
Niels HomansPartychimp
I hired New North Digital to investigate a tracking issue and it turned out to be an excellent choice.
Romana Laureen
Excellent service and perfectly configured server-side tracking. Freek from New North Digital set up and optimized our entire tracking.
Gert Jan GombertVictoria Valenza
We got Freek's name through word of mouth for our law firm's tracking. We were helped very well.
Simon SteyaertReya Advocaten
Freek helped us resolve a conversion measurement issue with Google Ads.
Don SchinkelYellowlab
New North Digital has helped me and my business increase customer count and customer retention.
Diego Valades
Always had a good collaboration with Freek. We had some serious challenges with the account, but Freek responds quickly and gives clear explanations.
Tatjana BerleDachpilot
We are incredibly satisfied with our collaboration with New North. From the very beginning, they actively collaborated with us and demonstrated genuine expertise.
Lindy NieuwhuisMaegis
The collaboration has been very pleasant. They respond quickly, think along actively and deliver quality work.
Reamon Breukers4 Seizoenen Tuinmeubelen
Very professional agency with extensive knowledge of Google Tag Manager and server-side tagging.
Jeroen CustersHobbyshop Online
We are very happy with our collaboration with New North Digital. Thanks to their knowledge and expertise, we have significantly improved our tracking.
Dominique RoelofsAdverge
Very satisfied with Freek & Co! They handled the complete tracking and consent mode for one of our clients. No hassle, lots of expertise and top quality!
Jan-Bart CassimonDoorstep
Great, smooth collaboration! Helped enormously with a GA and GTM implementation audit and improved cookie consent handling.
Helmine RoodenburgStaartwind
Great collaboration with Freek and New North Digital! Fast, clear communication on GTM, GA4 implementation and tracking support.
Bas van KlaverenViteezy
Excellent collaboration, very knowledgeable and friendly!
Spiros PandisBrightbird Design
Freek helped me implement Google Analytics and Google Ads tracking. The entire process was professional and fast.
Edmond Bufi
Absolute top guys with lots of experience! They make sure the tracking on our clients is always up-to-date.
Mart van MelickEcubate
Freek helped me set up Google Ads tracking. They are very professional and fast!
Olly Blom
Freek from New North Digital helped us fantastically with our marketing activities, particularly the tracking implementation.
Vinuja FernandoElevate HSC
At Oogfonds we needed someone to properly set up our Google Analytics and tracking. Freek helped us fantastically.
Laura BöeklingOogfonds
After integrating server-side tracking we noticed GA4 data gradually becoming less accurate. New North resolved this for us.
Tim van DuinMaxima
They helped me implement Google Analytics. They were very fast and very professional.
Xavi Herrero Jimenez
New North Digital helped us implement GA4 including server-side tracking. The entire process went smoothly.
David de GoedeDirect Business
Great collaboration with New North Digital. The knowledge, experience, expertise and personal approach make the difference.
Elroy VerkooijKooduu
Freek helped us with the tracking implementation for our marketing. It was a very pleasant collaboration.
Kevin DonkervoortJera on Air
Working with New North is highly recommended. They have extensive knowledge of tracking and analytics.
Frederique HeijsBlue Leaf
New North Digital helped me with the transition to Google Analytics 4 (GA4). Very pleasant contact and a lot of knowledge. I had incorrect settings in my back-end which were quickly spotted and fixed. Absolutely great!
Jordy SleebosFabulous Portrait

Our field notes.

2026.09.22SERVER-SIDE

BigQuery Event Tag: GA4 events from your server container into your own BigQuery

A server-side GTM template that writes every GA4 event to your own BigQuery table, in almost the same shape as the GA4 export. No sampling, no daily export limit, and queryable within seconds.

9 min · read

The GA4 ecommerce items array: required against optional fields

8 min

Excluding developer and internal traffic from GA4

7 min

Why Meta Ads purchases vanish in GA4: the in-app browser

17 min

FinanceAds GTM tag template

5 min

Everflow GTM tag template

6 min

Clerk.io GTM tag template

8 min

Addrevenue GTM tag template

6 min

Webgains GTM tag template

6 min

Kiyoh Review Invite GTM tag template

7 min

Impact GTM tag template

9 min

Trustpilot GTM tag template

7 min

Idealo GTM tag template

6 min

Tapfiliate server-side GTM tag template

10 min

Varify GTM tag template

7 min

Implementing GA4 on a Single Page Application

4 min

Google Consent Mode v2: the four signals and what they cost you

6 min

Taggrs or Stape.io for server-side GTM: a comparison

4 min

Cloud Run or Stape.io for server-side GTM: a comparison

5 min

Eliminating duplicate Google Ads conversions with GTM

4 min

High Snapchat bounce rate in GA4? Here's what's behind it

4 min

Data integrity: noticing when your numbers stop adding up

6 min

Where those (not set) landing pages in GA4 come from

4 min

Reporting on ROAS in GA4: importing your cost data

5 min

The data mart: the layer your dashboard should sit on

6 min

Data governance for a marketing stack, without the policy document

6 min

Cardinality in GA4: why there is an (other) row in your report

6 min

User-IDs in GA4: tracking logged-in users across sessions and devices

4 min

Heatmaps 101: seeing what visitors actually do

8 min

Data sampling in GA4: when it happens and how to avoid it

8 min

Cookies, the GDPR and ePrivacy: how it actually fits together

11 min

Twelve free alternatives to Google Analytics

10 min

What web analytics is, and how the process works

11 min

Retention in GA4: the metric and the setting that deletes your data

6 min

Query parameters: how one page turns into a thousand rows

5 min

PII in your analytics: how email addresses end up in GA4 and how to keep them out

7 min

Marketing analytics: the chain from tag to decision

6 min

First-party data: what you can actually do with it

6 min

The data processing agreement (DPA) across your tracking stack

6 min

The Data Management Platform (DMP) is over: what replaced it

6 min

Data lineage: tracing a number in your dashboard back to its source

6 min

Picking a BI tool: Looker Studio, Lightdash, Power BI or Metabase

6 min

Attribution: why GA4, Google Ads and Meta never show the same number

7 min

(not provided) in Google Analytics: where your keywords went

5 min

Meta Ads against Google Analytics: where the differences come from

11 min

Google Ads against Analytics: where the differences come from

13 min

Google Tag Manager for beginners

10 min

What the GDPR means for your website, and how to comply

9 min

The GA4 ecommerce items array: required against optional fields

8 min

Excluding developer and internal traffic from GA4

7 min

Why Meta Ads purchases vanish in GA4: the in-app browser

17 min

FinanceAds GTM tag template

5 min

Everflow GTM tag template

6 min

Clerk.io GTM tag template

8 min

Addrevenue GTM tag template

6 min

Webgains GTM tag template

6 min

Kiyoh Review Invite GTM tag template

7 min

Impact GTM tag template

9 min

Trustpilot GTM tag template

7 min

Idealo GTM tag template

6 min

Tapfiliate server-side GTM tag template

10 min

Varify GTM tag template

7 min

Implementing GA4 on a Single Page Application

4 min

Google Consent Mode v2: the four signals and what they cost you

6 min

Taggrs or Stape.io for server-side GTM: a comparison

4 min

Cloud Run or Stape.io for server-side GTM: a comparison

5 min

Eliminating duplicate Google Ads conversions with GTM

4 min

High Snapchat bounce rate in GA4? Here's what's behind it

4 min

Data integrity: noticing when your numbers stop adding up

6 min

Where those (not set) landing pages in GA4 come from

4 min

Reporting on ROAS in GA4: importing your cost data

5 min

The data mart: the layer your dashboard should sit on

6 min

Data governance for a marketing stack, without the policy document

6 min

Cardinality in GA4: why there is an (other) row in your report

6 min

User-IDs in GA4: tracking logged-in users across sessions and devices

4 min

Heatmaps 101: seeing what visitors actually do

8 min

Data sampling in GA4: when it happens and how to avoid it

8 min

Cookies, the GDPR and ePrivacy: how it actually fits together

11 min

Twelve free alternatives to Google Analytics

10 min

What web analytics is, and how the process works

11 min

Retention in GA4: the metric and the setting that deletes your data

6 min

Query parameters: how one page turns into a thousand rows

5 min

PII in your analytics: how email addresses end up in GA4 and how to keep them out

7 min

Marketing analytics: the chain from tag to decision

6 min

First-party data: what you can actually do with it

6 min

The data processing agreement (DPA) across your tracking stack

6 min

The Data Management Platform (DMP) is over: what replaced it

6 min

Data lineage: tracing a number in your dashboard back to its source

6 min

Picking a BI tool: Looker Studio, Lightdash, Power BI or Metabase

6 min

Attribution: why GA4, Google Ads and Meta never show the same number

7 min

(not provided) in Google Analytics: where your keywords went

5 min

Meta Ads against Google Analytics: where the differences come from

11 min

Google Ads against Analytics: where the differences come from

13 min

Google Tag Manager for beginners

10 min

What the GDPR means for your website, and how to comply

9 min

The GA4 ecommerce items array: required against optional fields

8 min

Excluding developer and internal traffic from GA4

7 min

Why Meta Ads purchases vanish in GA4: the in-app browser

17 min

FinanceAds GTM tag template

5 min

Everflow GTM tag template

6 min

Clerk.io GTM tag template

8 min

Addrevenue GTM tag template

6 min

Webgains GTM tag template

6 min

Kiyoh Review Invite GTM tag template

7 min

Impact GTM tag template

9 min

Trustpilot GTM tag template

7 min

Idealo GTM tag template

6 min

Tapfiliate server-side GTM tag template

10 min

Varify GTM tag template

7 min

Implementing GA4 on a Single Page Application

4 min

Google Consent Mode v2: the four signals and what they cost you

6 min

Taggrs or Stape.io for server-side GTM: a comparison

4 min

Cloud Run or Stape.io for server-side GTM: a comparison

5 min

Eliminating duplicate Google Ads conversions with GTM

4 min

High Snapchat bounce rate in GA4? Here's what's behind it

4 min

Data integrity: noticing when your numbers stop adding up

6 min

Where those (not set) landing pages in GA4 come from

4 min

Reporting on ROAS in GA4: importing your cost data

5 min

The data mart: the layer your dashboard should sit on

6 min

Data governance for a marketing stack, without the policy document

6 min

Cardinality in GA4: why there is an (other) row in your report

6 min

User-IDs in GA4: tracking logged-in users across sessions and devices

4 min

Heatmaps 101: seeing what visitors actually do

8 min

Data sampling in GA4: when it happens and how to avoid it

8 min

Cookies, the GDPR and ePrivacy: how it actually fits together

11 min

Twelve free alternatives to Google Analytics

10 min

What web analytics is, and how the process works

11 min

Retention in GA4: the metric and the setting that deletes your data

6 min

Query parameters: how one page turns into a thousand rows

5 min

PII in your analytics: how email addresses end up in GA4 and how to keep them out

7 min

Marketing analytics: the chain from tag to decision

6 min

First-party data: what you can actually do with it

6 min

The data processing agreement (DPA) across your tracking stack

6 min

The Data Management Platform (DMP) is over: what replaced it

6 min

Data lineage: tracing a number in your dashboard back to its source

6 min

Picking a BI tool: Looker Studio, Lightdash, Power BI or Metabase

6 min

Attribution: why GA4, Google Ads and Meta never show the same number

7 min

(not provided) in Google Analytics: where your keywords went

5 min

Meta Ads against Google Analytics: where the differences come from

11 min

Google Ads against Analytics: where the differences come from

13 min

Google Tag Manager for beginners

10 min

What the GDPR means for your website, and how to comply

9 min

Let's talk data.

Tell us about your stack, your goals, the data you wish you had.

Takes 1 minute